Vermont State Parks
All Vermonters, have a deep appreciation for the great outdoors and everything it has to offer. So, when Vermont State Parks was gearing up to celebrate their 100th anniversary, it was obvious to go straight to the source. The campaign was set out to collect visitors’ stories from near and far to try to capture what makes the state parks so special. After receiving an overwhelming number of responses, it was clear to see the legacy Vermont State Parks has created and will continue to cultivate for the next 100 years.
100 Years. 100 Stories.
The idea began coming to life after the creation of their new logo for their 100th Anniversary.
The landing page received an overwhelming number of responses. A select few were turned into video stories, making it proof that the state parks are the heart of the people of Vermont and all over the United States.
The campaign was extended to Out-Of-Home medium through billboards around the nearing states of Vermont giving the audience a look into what they’re missing out on.
